With Teams Full of Uncertainty, Loyalty is Key

Sports in Arizona is a unique market. In a state that prides itself as a place to retire and remain active, we get many residents from all over the country. When this happens, they bring their “fanhood” with them. We can’t fault them for it. I would only hope that if Cardinals/Suns/Diamondbacks/Coyotes fans move to another state, they would still root for their home teams. We can, however, certainly fault ourselves for selling our tickets to opposing fans, but that’s a topic for a different day. You would generally expect that the Arizona sports market is lacking when it comes to player loyalty. “Why would anyone want to stay in Arizona when the large markets get to have all the fun and glory?” Historically, Arizona athletes have actually been notably loyal. Read more