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Christmas NFL Games Smash Streaming Records

Netflix sets a holiday milestone with record-breaking NFL viewership. Here's how it unfolded!

A Holiday Hit for Netflix

Netflix streamed two NFL games on Christmas Day, drawing a massive 65 million U.S. viewers.

Game 1: Chiefs vs. Steelers The Kansas City Chiefs defeated the Pittsburgh Steelers, attracting an average of 24.1 million viewers.

Game 2: Ravens vs. Texans The Baltimore Ravens’ win over the Houston Texans drew 24.3 million viewers.

Beyoncé’s Halftime Show Beyoncé’s 13-minute performance during halftime captivated over 27 million viewers.

A New Streaming Record This partnership surpassed previous streaming records, cementing Netflix's place in live sports.

Smooth Streaming Success Unlike past challenges, Netflix delivered seamless streaming with no major technical issues.

A Lucrative Partnership Netflix’s $150M investment in this year’s rights marks the start of a profitable NFL deal.

What’s Next for Netflix and NFL? Netflix’s three-year deal with the NFL promises more holiday matchups in 2024 and 2025.

Christmas Football: A Winning Formula With strong ratings, Christmas emerges as a prime day for NFL and streaming collaborations.